Ric is an award-winning director and writer working across commercials, television and film. He is naturally drawn to comedic screen stories, having directed both seasons of cult BBC sketch show ‘Man Stroke Woman’, starring Nick Frost. Ric was also one of the writers on Sacha Baron Cohen’s ‘Da Ali G Show’ and was the writer-director behind acclaimed feature film ‘Suzie Gold’.

Directing commercials for a vast array of clients, including Mastercard, McDonalds, Virgin, Ikea and Pepsi, Ric has received honours across the advertising industry. He won a Gold Lion at Cannes and has collected a number of wins at D&AD, Axis and The British Arrows.