After the 2019-20 bushfires, the Australian Red Cross wanted to build a very different kind of Christmas tree in Sydney’s CBD: one made entirely of materials collected from fire-stricken areas. An audio tour told personal stories behind the charred decorations, while gifts underneath let onlookers donate to Red Cross Disaster Relief & Recovery. The tree’s story was told over 300 times in over 30 countries, inspiring donations and bringing home the true devastation of the fires.