Experiential Artist

Callum Preston

Tasked with creating a stand-out, shoppable display for YETI to exist inside a showcase MacPac store, the artist crafted this work using 100% upcycled materials, sourced from around Melbourne. The materials were then designed, reworked, painted, and constructed to create a YETI shack. It came complete with front porch and a rear, built-in freezer to store YETI ice packs.