In December, devastating bushfires swept through the country.
To help, the Australian Red Cross built a very different kind of Christmas tree in Sydney’s CBD. One made entirely of materials collected from fire-stricken areas. An audio tour told personal stories behind the charred decorations, while gifts underneath let onlookers donate to Red Cross Disaster Relief & Recovery.
As word spread, the Burnt Christmas Tree became a symbol of support and solidarity – both locally and worldwide. It’s story was told over 300 times in over 30 countries, inspiring donations and bringing home the true devastation of the bushfires, despite great distance.