Gray Man Barber Shop
— Netflix


Experiential Artist

James Dive

These two competing barbershops were built from scratch to celebrate Netflix’s ‘The Gray Man’. The installation featured two distinct sides: the ‘good’ side where you could get a goatee like Ryan Gosling, or the ‘bad’ where you could get a moustache like Chris Evans. If you wanted something else, too bad. Immersive theatre included escaping hostages, screams from out the back and ‘bodies’ being dragged through in rugs. Despite this, the barbershops were booked out, apart from the three customers who ran away.