James is an internationally celebrated director, designer and artist. Noted for his art installations in public spaces, James brings his formidable skills as a designer into the world of directing for commercials, constructing fascinating and striking visuals for the screen. He has brought his talent for surreal, mind-bending imagery to commercials for Samsung, Hyundai, Aldi, Ryobi and Uber Eats.

Always pushing boundaries in his creative work, James is a sought after keynote speaker and was chosen for the cover of ‘Wild Art’, a Phaidon publication celebrating artists who challenge the art establishment. James uses that flair for the unusual and unique to craft unforgettable screen experiences that capture the imagination and challenge perceptions.