"Tiger Trading Co."- Tiger Beer

Launching in New York, Tiger Beer wanted a store that championed the depth of Asian creativity. Built on Canal Street, the counterfeit capital of New York, the store aims to break down the stigma associated with goods that are made in Asia. The store features a glass floor stretching over cheap mass produced counterfeit goods. Above the floor, over 700 bespoke items are exhibited from contemporary designers that hail from countries such as China, Singapore, Hong Kong & Japan.